Client: Tasmania Fire Service (TFS)
Campaign Duration: 3 months (1 June - 31 August 2024)
Goal: Increase awareness of home fire safety during the winter months, encourage safe fire prevention practices, and direct people to the TFS website for more information.
As part of the multi-channel approach, Digital Ink designed and deployed impactful pull-up banners across key locations in Tasmania. These banners emphasised crucial fire safety messages, such as the importance of working smoke alarms and practical safety tips to protect homes and loved ones during the winter months.
To extend the reach of the campaign beyond digital platforms, we designed various print materials including C4 envelopes, A3 posters, and bumper stickers. These materials carried the core fire safety messages in visually striking formats, ensuring the campaign's presence in high-visibility areas and reinforcing its key messages about home fire safety across multiple touchpoints in Tasmania.
Digital Ink executed an integrated digital strategy, focusing on increasing visibility and engagement. The campaign ran across several key channels:
YouTube, Google Display, Meta
On Facebook and Instagram, the ads for this campaign were showed more than 2,336,669 times, reaching 164,176 unique users during the winter season.
On YouTube, the campaign ads were showed more than 1,040,888 times throughout the winter, spreading crucial fire safety information to a wide audience.
The Winter Home Fire Safety campaign was showed 116,584 times on the Google Display Network, ensuring widespread visibility of important fire safety messages across Tasmania during the critical winter months.